These original notes written by Erkki Ruuhinen about renewing the visual corporate image of Jyväskylä’s vocational college and adult education centre reveal everything that is needed in a design project for a corporate image. They include the definition of identifiability problems and presentation of approaches of the units of the Jyväskylä Educational Consortium for the whole organisation. The memos also provide a realistic picture about the consultation work and the way a designer is thinking when he is working on the assignment.