After my vocational studies, I worked at a marketing agency during the days, but I also established my own company straight after school in 1966. It provided me a framework to deepen my knowledge of graphic design. I studied passionately and worked with product and company identification. I designed logos, logograms, stationery, posters, book covers, film graphic. In this exhibition, I am opening one of the cases to show what corporate image design is about. It is not just about designing a logo but something completely different. Therefore, you can also learn about the renewal project of Jyväskylä vocational college and adult education centre with the help of the original memos.