Designing annual reports and brochures is a part of the corporate visual identity or its development. Annual reports are an entity that recurs annually through various publication channels. Designing large text and image materials for interesting, easy reading and diverse form is always a challenge. I got to focus on visual design of annual reports when working at Marimekko. I designed the annual reports for Fiskars Plc for nearly a decade. The company has developed an exceptional annual report culture that produces fine annual reporting materials year after year regardless of the team.